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* Listing Code – FR-00001
Rice Mill Investment Opportunity in Delhi, India – Food-tech company that offers innovative and affordable rice varieties.
Partial Stake Sale
INR 5 crore for 5.0% stake (Native Currency: INR 50,000,000)
Reason: Fund utilization:
– Team expansion.
– Marketing.
– R&D and technology.
– Working capital.
Business Overview
– The company specializes in the processing of all major varieties of rice, especially aged rice.
– We are the 2nd Biggest B2B Rice brand in the country.
– Our clients- are Zomato, Mahindra Resorts, HSM Group, Azure Group, Kylin Group, Eros Hotel, Premium Port, Devyani International (Pepsico), etc.
– Presently, we are distributing our rice to hotels, well-established restaurants, reputed departmental stores, and clubs in Delhi, and other important cities in India.
– We also export to clients in Nepal and have made promotion campaigns for our brand.
– We deal in B2B, B2C, and D2C segments.
– The rice plant has a production capacity of 10 tons per day.
– Our initial business model was focused on government clients and corporates in the hospitality industry. Now, we are looking to expand our sales through General Trade and E-commerce across India.
– The managing director has over 25 years of experience in the industry.
– The company has a loan worth INR 3.5 crore from public sector financing.
Products & Services Overview
The company offers packaged nutritious rice in super-premium, premium, and economy.
Category. Our brand varieties include-
➢ Exotic basmati rice (5kg premium segment available in stores also)
➢ Rice parboiled (Yellow rice – 5&20 kg)
➢ Unique basmati rice (20 kg premium for hospitality)
➢ Rice ultimate sela (biryani rice -20 kg premium for hospitality)
➢ Rice sela royal (long-grain yellow rice for wholesale market, boiled sugar-free basmati for all segments)
➢ Rice golden sela (long grain yellow rice -25kg for the wholesale market for biryani & plow)
➢ Rice sela basmati (white rice -20kg white boiled basmati for hospitality)
➢ Rice basmati wand (14 mm minimum length for hospitality- basmati long grain)
➢ Everyday rice (basmati rice- middle-class basmati for wholesale market)
➢ Supreme sela (sugar-free rice)
➢ Extra premium old malai (specific for departmental stores, premium-grade rice)
➢ Banquet rice (basmati rice- middle-class range)
➢ Royal basmati GST free of two varieties for wholesale market)
& Many more non-branded parmal, dubar, mogra, basmati broken, pony rice& sona massari, etc.
Assets Overview
Rice mill equipment and office furniture and fixtures.
Facilities Overview
Leased office and factory facility 11,000 sq ft.
Capitalization Overview
– The business is currently funded through personal investments and loans from banks.
– The owner has 100% equity in the Firm
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